Why testing matters: Not all best practices are created equal

It is better to test before blinding following best practices.

It’s always a good idea to follow best practices, right? A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard way of complying with legal …

Have some time to kill? Google Easter Eggs might be the distraction you need

Maybe you should wait until lunch to read this, but I’m not going to tell you how to live your life. So, if you have some time on your hands and need a distraction, there are some great time-wasters provided by our friends at Google and collected by Search Engine Land. The folks at Google have long been known for …

Cohesive Branding Part 2: Crafting a Consistent Message

A large part of the branding process is deciding on a message and staying consistent with that message. A message includes not only the actual verbiage you use to describe your company and your products/services, but the tone and style of that message. Is your company conservative and traditional? Stay away from slang. Is your company young and cutting edge? …

Balancing Traditional and Digital Marketing Efforts

Traditional and Digital Marketing

Traditional and digital marketing are not mutually exclusive. Smart marketers know that you need both to reach potential customers. The trick lies in finding the proper mix. Is this a short push to raise awareness of a new product, or are you in for the long-haul of brand building? Many companies that relied on only traditional advertising methods (TV, radio, …

Okay Google, let’s not get so personal

Google SEO getting less personal

The folks at Google have let it be known that the search engine isn’t using much personalization in its search results any more. Geographical location still plays a big role, and so does your last search query or two, but aside from that there isn’t much more going on. Personalization in search results was a big todo in 2011 when …

Cohesive Branding Part 1: Logo Design

Your corporate brand begins with your logo. A strong logo design is the foundation for all of your marketing efforts. An effective logo incorporates these 5 elements of good design: Consumers should be able to glance at your logo and easily describe it. Too much detail will complicate your logo and make it difficult to reproduce across various platforms. SIMPLE …

How to choose a web developer

A quick Google search for Kalamazoo web designer yields dozens of results. So, how do you begin the process of choosing the right one for your project? Here are 7 step to take before hiring a web design company. Look at their web site. Is it professional? Does it load quickly? Is the message well thought out and conveyed? Do all …

Making websites faster – The need for (website page) speed

Website Page Speed and SEO

Website page speed is important. People won’t wait very long for a web page to load before they wander off in search of a faster fix. Research shows that nearly half of internet users expect a website to load in 2 seconds or less. It also shows that users tend to abandon a site that isn’t loaded within 3 seconds. …

Diversifying your internet traffic sources

A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on Search Engine Optimization alone for your website traffic and why you need to diversify your online strategy. SEO is an investment that pays off, but you can’t rely on that alone for your business’ revenue. The real estate on the Search …

How often should you consider a website redesign?

Let’s face it. Websites don’t last forever. They get old and become dated. Design trends change and technology moves ever onward (sometimes at amazing speeds). It might just be time for a website redesign. Websites don’t last forever Don’t let an old website give the wrong impression of your business. If it has been over six years since you’ve had …