Okay Google, let’s not get so personal

Google SEO getting less personal

The folks at Google have let it be known that the search engine isn’t using much personalization in its search results any more. Geographical location still plays a big role, and so does your last search query or two, but aside from that there isn’t much more going on. Personalization in search results was a big todo in 2011 when …

Cohesive Branding Part 1: Logo Design

Your corporate brand begins with your logo. A strong logo design is the foundation for all of your marketing efforts. An effective logo incorporates these 5 elements of good design: Consumers should be able to glance at your logo and easily describe it. Too much detail will complicate your logo and make it difficult to reproduce across various platforms. SIMPLE …

How to choose a web developer

A quick Google search for Kalamazoo web designer yields dozens of results. So, how do you begin the process of choosing the right one for your project? Here are 7 step to take before hiring a web design company. Look at their web site. Is it professional? Does it load quickly? Is the message well thought out and conveyed? Do all …

Making websites faster – The need for (website page) speed

Website Page Speed and SEO

Website page speed is important. People won’t wait very long for a web page to load before they wander off in search of a faster fix. Research shows that nearly half of internet users expect a website to load in 2 seconds or less. It also shows that users tend to abandon a site that isn’t loaded within 3 seconds. …

Diversifying your internet traffic sources

A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on Search Engine Optimization alone for your website traffic and why you need to diversify your online strategy. SEO is an investment that pays off, but you can’t rely on that alone for your business’ revenue. The real estate on the Search …

How often should you consider a website redesign?

Let’s face it. Websites don’t last forever. They get old and become dated. Design trends change and technology moves ever onward (sometimes at amazing speeds). It might just be time for a website redesign. Websites don’t last forever Don’t let an old website give the wrong impression of your business. If it has been over six years since you’ve had …

Big changes coming to Facebook news feeds

Friends and family first, business, not so much (unless you pay). That’s the message from Mr. Zuckerberg. Facebook will be making some big changes soon in regard to what it is showing you in your news feed, and you are going to be seeing a lot more photos of your friends’ babies. The big social media companies took a lot of …

The newer top level site domains

Everyone knows about .com, .net and .org domains. But did you know there are newer top level domains out there now? .solutions .studio .team .work Those are all available, and many more. Since all of the four character domain names have been taken for the existing top level domains and most of the five letter domains too, this opens up …

Lead Generation: Tips and tricks to conversions

The go-live date has come and gone and you are the proud owner of a shiny new website. So what’s next? Sit back and wait for thousands of new prospective clients to start filling up your inbox? If only it was that easy. You need lead generation and conversions. You have the tool, now it’s time to use it! There …

An advanced look into content marketing

Content Marketing

Content marketing can get very involved and take up a lot of time, but if you pursue it correctly the benefits can be large. Here’s an article from the Moz Blog that outlines an advanced approach to content marketing. Some great tools that you can use to track your progress are also introduced. Check it out here: The chances that …