Is Your Company Looking for Web Design in Kalamazoo?

If you’ve been considering web design in Kalamazoo, there’s no better time to start than, well, right now! With companies across the state reopening, everyone is looking for ways to position themselves ahead of the competition. And we’re here to tell you: there’s a lot of competition out there! Whether you’re a restaurant looking to…

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Cohesive Branding Part 2: Crafting a Consistent Message

A large part of the branding process is deciding on a message and staying consistent with that message. A message includes not only the actual verbiage you use to describe your company and your products/services, but the tone and style of that message. Is your company conservative and traditional? Stay away from slang. Is your company young and cutting edge? Make…

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Okay Google, let’s not get so personal

The folks at Google have let it be known that the search engine isn’t using much personalization in its search results any more. Geographical location still plays a big role, and so does your last search query or two, but aside from that there isn’t much more going on. Personalization in search results was a…

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Cohesive Branding Part 1: Logo Design

Your corporate brand begins with your logo. A strong logo design is the foundation for all of your marketing efforts. An effective logo incorporates these 5 elements of good design: 1. Simple Consumers should be able to glance at your logo and easily describe it. Too much detail will complicate your logo and make it difficult…

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How to choose a web developer

A quick Google search for Kalamazoo web designer yields dozens of results. So, how do you begin the process of choosing the right one for your project? Here are 7 step to take before hiring a web design company. Look at their web site. Is it professional? Does it load quickly? Is the message well thought…

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Diversifying your internet traffic sources

A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on Search Engine Optimization alone for your website traffic and why you need to diversify your online strategy. SEO is an investment that pays off, but you can’t rely on that alone for your business’ revenue. The…

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How often should you consider a website redesign?

Let’s face it. Websites don’t last forever. They get old and become dated. Design trends change and technology moves ever onward (sometimes at amazing speeds). It might just be time for a website redesign. Websites don’t last forever Don’t let an old website give the wrong impression of your business. If it has been over…

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Big changes coming to Facebook news feeds

Friends and family first, business, not so much (unless you pay). That’s the message from Mr. Zuckerberg. Facebook will be making some big changes soon in regard to what it is showing you in your news feed, and you are going to be seeing a lot more photos of your friends’ babies. The big social media…

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The newer top level site domains

Everyone knows about .com, .net and .org domains. But did you know there are newer top level domains out there now? .solutions .studio .team .work Those are all available, and many more. Since all of the four character domain names have been taken for the existing top level domains and most of the five letter…

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An advanced look into content marketing

Content marketing can get very involved and take up a lot of time, but if you pursue it correctly the benefits can be large. Here’s an article from the Moz Blog that outlines an advanced approach to content marketing. Some great tools that you can use to track your progress are also introduced. Check it…

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How to choose an un-hackable password

This study has some great insight into passwords. Find out how to create a password that can’t be hacked. A lot is known about passwords. Most are short, simple, and pretty easy to crack. But much less is known about the psychological reasons a person chooses a specific password. We’ve analyzed the password choices of…

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Maintain your website like you maintain your home

All homeowners know that if you don’t spend time keeping up with your home repairs and maintenance, things will start to fall apart. The same thing is true for your website. t’s really a function of the Second Law of Thermodynamics. All things change with time and just wear out. Dust collects. And while you might…

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