Website design is a complicated concept. It can be as simple as text on a page, or as complex as autoplay videos, graphs, interactive components, and more. But, at the end of the day, user experience is what matters most. A good website needs to entice the user to navigate it and provide them with the answers they need. The moment that a website becomes irrelevant or too much of a burden to navigate, that user is lost.
When working with Creative Marketing Group, quality websites are a guarantee. From smaller sites to large ecommerce platforms, our team gives clients everything they need to succeed online. With over a billion websites currently in existence in 2023 and more created every day, it takes a lot of effort to stand out from the crowd. By giving every part of your website the attention it deserves, it functions to help you in whatever way you need.
See the difference
When a visitor to a website lands on the homepage, the first thing that they’re doing is analyzing the look of the site. If your website looks like it was designed 20 years ago, it may send the wrong message to the visitor. An old website gives the impression that your business still operates the same way it did decades ago, and may not serve your customers as best as it can.
By keeping your website modern, you immediately set up the expectation with viewers that your products or services are trustworthy, results-driven, and supplied with passion in a modern market. A company that presents itself as modern and engaged is encouraging in the way that it appears to actively keep up with customers to ensure they are satisfied.
Navigable website design
An element of website design that often gets implemented, but isn’t actively discussed, is how navigable the site is. Obviously presenting products or services on the site is the main goal, but how does the user get there? Are links provided on the homepage? Is a contact form provided in the banner of each page? These types of questions are essential in determining how a user will go from a lead to a customer.
Depending on the type of business you run, the answers to those questions could vary greatly. If you are a service-oriented company, a contact form is likely important to making sales. If your products are what your site advertises, then you should direct link or present them on the homepage. Whatever your goal, the team at Creative Marketing Group assists through these techniques and more.
Initial SEO efforts
Building a website is a great first step toward a successful online business. But, it isn’t the only consideration you need in an online marketing effort. Search engine optimization is a key component to getting your new website found. When designing your site, meta tags ensure that each page is ranking for the specific keywords associated with that page. These initial SEO efforts are a crucial implementation of web design to help your site perform as well as it can.
For each client interested, Creative Marketing Group provides these setup services for you. By discussing with each client, our team determines all the terms that your business is interested in being found for. Then, we work with you to develop a long-term strategy to build site authority over time, working to steadily increase your Google rankings.
Meta tags include your title tags, image tags, keyword meta tags, and more. Each of these work in conjunction with each other to help each individual page have one “theme,” so to speak. When Google crawls the page, it will see those tags, associate the page with the theme, and put it further up in results for visitors. A higher rank means more clicks, and more clicks mean more business for you!
Making the most of your web design and its navigation will set you up for success immediately with any new website. The team at Creative Marketing Group has the knowledge and experience to take what you imagine for your site to be and take it to the next level. Improve your online presence today by reaching out and scheduling a consultation!