Stay In Touch

One of the oldest forms of communication on the Internet, email is a proven way to market to your customers. Whether you’ve been curating a mailing list since your company first launched its website or you need help understanding and implementing email campaigns into your marketing plan, our team is here to help. We bring years of experience and, more importantly, a diverse set of skills to the table, allowing us to assist with every aspect of your campaign, from writing and graphic design to scheduling and list management.

Over 80% of Americans check their email every day. Between juggling work, financial, personal, and family emails, it can be difficult to craft content that stands out. That’s where we come in. We’ll collaborate with you and work to understand your business. We’ll identify opportunities. We’ll look at what you’re hoping to accomplish and, from there, we’ll build a step-by-step plan to get you there.

Managing Your Email List

The best way to ensure that your email campaigns are successful is to build and maintain a clean, accurate, and up-to-date mailing list. The last thing you want is to craft an amazing email that doesn’t reach customers because you have inaccurate contact information. Worse yet, repeatedly bouncing emails can lead servers to mark your future campaigns as spam… or even reject them outright.

How to Build Your List

  • Manual data entry from your customer service team
  • Online data form captures
  • Purchased data and lists
  • Segmenting your existing lists

How to Maintain Your List

  • Utilize proven software to sort and segment your list (MIS, CRM, or Excel)
  • Ensure that your data quality is complete and up to date
  • Submit your list to an email validation service

How to Reach Out: Great Email Content Gets the Best Results

Subject lines. When it comes to crafting an engaging email, there’s no more important element than a captivating subject line. Often overlooked, it pays to think critically about what words your customers will respond to. For example, a subject line that says, “50% off for a limited time only,” versus one that says, “Sale,” will generate a much higher open rate.

Newsletters. Maybe the most familiar form of email marketing, newsletters are a great way to stay in touch with your customers. Designed to announce company updates, upcoming events, industry developments, and new products or services, newsletters can be delivered on a regular schedule to keep your business fresh in your customers’ minds.

Targeted emails. If you have a massive list of customers, targeted emails are an excellent way to segment and market to specific subsets of that list. With the ability to target customers based on their purchase history, geographic location, industry, and interests, targeted email campaigns allow you to deliver specific, relevant content to recipients who are likely to act.

Drip campaigns. With the rise of automation, email marketing has become an extremely powerful way to reach customers, qualify leads, and transform those leads into sales. Able to be tailored to your customers’ actions, we can help you build ongoing campaigns that target website visitors who filled out your contact form, purchased a product from your shop, or any number of other meaningful interactions.

Marketing automation. On the topic of automation, one of the most powerful tools that your business can leverage is marketing automation. Enabling you to precisely target your customers and guide them along customized sales tracks, marketing automation ensures that you are delivering the information your customers want and arming your sales team with the information they need. You can learn more about our marketing automation services here.