Small businesses – and new businesses, especially – can often struggle with securing a foothold in the local market. If you’re just opening your doors, you know how challenging it can be to juggle your marketing efforts. You know that new efforts are always a gamble. But, when it comes to local recognition, especially in Kalamazoo, SEO – or search engine optimization – is a surefire, proven way to increase your website’s visibility and, by extension, increase the number of customers who visit your business. SEO works by sending signals to Google, telling the search engine that certain keywords or phrases are important to you. Once Google sees these signals, it begins to scan your site more often and, as that happens, your site begins to climb in the rankings. We’ve seen it time and time again: businesses that commit to SEO see their rankings rise, their conversions increase, and their business improve. Let’s look at a handful of reasons that you – and any business in the Kalamazoo area – should consider SEO.
1. Organic search is how people find you
Organic search is Google’s term for basic search results. When you perform a search, the results beneath the map and the ads are the organic results. More often than not, searchers use these results to decide who they’re going to give their business to. And so, with Google claiming over 90% of search volume, it’s important to understand what the search engine wants and – more importantly – to find ways to capitalize on that understanding. Search engine optimization is exactly that: it takes the signals that Google wants to see and, using them as a guide, adds content and metadata to your site to improve how it ranks.
2. SEO provides a better experience
How many times have you had a question, performed a search, and had to wade through pages of results to find your answer? These days, Google is looking to decrease the amount of time users spend looking for the answers they need. If you’ve noticed, typing questions into Google now results in the answers being displayed directly in the results. Try typing, ‘what is the purpose of SEO?’ into Google. You’ll see that the answer is directly above the search results, no clicks necessary. SEO is all about providing fast, authoritative, and relevant content to searchers. The goal is to give them pertinent, keyworded content that addresses their questions and establishes you as an expert. By positioning your business as the authority on a subject, you can increase your rankings and – better yet – you can give your users a better experience.
3. SEO is a cost-effective marketing tool
When you compare the cost of SEO to the cost of other forms of marketing, it becomes clear that SEO is a solid, long-term investment into your business. A billboard is only relevant while it’s visible. A radio ad only matters when it’s playing. SEO, on the other hand, is always working. The work that you do on your website, the changes that you make, are always there, in the background, helping your business find customers. A blog post, a page change, or a title tag that you update today could yield a new customer tonight, tomorrow, or five years from now.
At Allegra, we offer our customers the absolute best Kalamazoo SEO and website design services. Whether you’re a new business, a small business, or a global business, you can be confident that we can help you. So, if you’re looking to get found on Google, don’t hesitate, contact us today!