When it comes to website design, there can be a lot of steps and variables. You’ve got to gather images, decide on a sitemap, choose an overall aesthetic, look at proofs, settle on functionality, test and debug, and so much more. During the process, it can be very easy to succumb to decision fatigue. What’s one of the first things that businesses jettison when they get overwhelmed? Good content. But, good content is the gasoline that fuels your website’s success. It attracts visitors, engages your audience, and delivers your message. In many ways, written content is your website. It’s great to have an artistically beautiful website but if you’re not delivering the information that people want, you’ve already lost to your competitors. Let’s take a closer look at a few of the reasons you should always find time to perfect your website’s content.
Build trust with your audience
How often have you performed a search, located a result, and clicked the link only to find that the page was thin on content and didn’t answer your question? People visiting your website want answers. They’re looking for something specific. If you’re creating good content, your primary mission should be to deliver those answers. When you deliver the information your visitors want, they trust you. When your audience trusts you, they come to you when they need the products or services that you offer.
Increase your site’s visibility
If you’re in the middle of a website design, you’ve undoubtedly heard of search engine optimization. Some call it a science, some call it an art, but all the experts agree: it’s essential to ensuring that your website performs well. By crafting informative, authoritative content centered around your business’ keywords, you can increase your ranking on Google, Bing, and other search engines. The higher your ranking, the better your chances of capturing the attention of people searching for topics relevant to your business.
Encourage social media engagement
Does your business interact with customers on social media? Whether you’re on Facebook, Twitter, LinkedIn, or any number of other platforms, good content is a great way to engage with your followers. From sharing blog posts to announcing new services, you can create a two-way pipeline that pushes customers from your social media accounts to your website and vice versa.
At Allegra, we’re proud to offer Kalamazoo’s best web design services. Aiming to alleviate a lot of the burdens often associated with building a new website, our team can work with you to craft top-notch content that impresses your existing customers and, of course, attracts new ones. So, if you’re thinking about building a new site, contact us today to learn how we can help!