Rocky Mount Electric Motor Case Study Background Rocky Mount Electric Motor was founded in 1972 and operates in both Eastern North Carolina and Southeast Virginia. They perform services like electric motor repair, predictive maintenance and new electric motor installations, among many other things. Rocky Mount Electric Motor looked to improve…
For local businesses, ways to increase local web traffic are essential for steady financial and community growth. One of the most effective ways to reach your local customers is by using Google Ads. Google Ads offers a powerful platform to target users based on their location, interests, and search behaviors. This allows your business to…
There are no tricks when you want to rank better in Google. Individuals and companies have researched trends long enough to know that the process of ranking well in Google takes time and it takes work. Whether you’re a new company in Kalamazoo looking to start building a reputation or a company in Portage that…
In our digital age, everyone with a site should look to improve website conversions. Having a website only puts you at the starting line of expanding your business online. To find success online, your site needs to convert visitors into customers. Improving website conversions maximizes your return on investment and aids in achieving your business…
In February of 2024, multiple large tech companies added new regulations and rules for emailing for bulk sending. So, what does this mean for you? No matter who you are, it is safe to say that this is good news. If you are just sending and receiving personal emails, this means less spam and fraud…
Every business, big or small, should consider digital marketing in Kalamazoo if they want to grow. From simple brand awareness to fully automated marketing systems, there are a variety of options for digital marketing and how you target your audiences. Depending on your industry, one might even work better than another. To figure out these…
Businesses of all sizes should always consider email marketing and the benefits it brings. Messaging is important, and emails provide a fast and widespread way to reach your customers. From general announcements to sales on products, emails get word out to let your audience know what’s going on with your business and why they should…
You may have heard about ADA compliance for web design. You may have even encountered it on a website. But, what you may not know is why it is so important. A study by SEMRUSH and BuiltWith identified 847 sites using accessibility remediation solutions and tracked their traffic before and after implementing these services. On…
When you need a new website, it’s important to consider your options. Has your current developer been keeping up with your site’s updates? Is your site getting the attention it deserves? How is content on your site getting regularly updated? These are just a few examples of the questions to ask before diving headfirst into…
Website design is a complicated concept. It can be as simple as text on a page, or as complex as autoplay videos, graphs, interactive components, and more. But, at the end of the day, user experience is what matters most. A good website needs to entice the user to navigate it and provide them with…
Whether you’re a new business or haven’t done much in the world of digital marketing, you may wonder if it is right for you. There are a variety of reasons why it is important and how it can help a business thrive. Marketing strategies have existed since businesses have, and a digital age requires digital…
When deciding on web design, there are a variety of factors to consider. One of the most important is how it impacts your content marketing. Content marketing is key to promoting your brand and driving interest in products or services that you have. Web design is at its best when it allows your content marketing…
If you’ve ever had to leave a bad review, you know that a lot of business owners just don’t know how to respond to negative Google reviews. More and more, customers are relying on Google – as well as Yelp, Amazon, and Facebook – to tell them about past customer experiences. And, while they can…
As a small business, free web design is a tempting offer. Always looking to save money, the promise of a free, high-quality website seems too good to be true. And, in many cases, the old adage is true: you get what you pay for. A website designed using a free platform like Wix simply can’t…
Starting a new web design can be scary. If your company is already keeping busy, adding the responsibility of a website redesign to your plate may not seem feasible. And, without a dedicated staff member to manage the project, you may struggle to provide your design team with the materials they need. And, while an…
Let’s face it: blogging for SEO isn’t easy. Unfortunately, if you want to get found online for important keywords, it’s something you’ll have to do. You’ve got a great team. You’ve built a top-notch website. Maybe you’ve even created an ideal content strategy. You’re doing everything right. But, what if you’re just not adept at…
When business owners say, ‘I need a new website,’ they’re often not sure where to start. In most cases, the realization is preceded by some inciting event. Perhaps a vendor couldn’t find their location online. Or maybe a customer commented on the sad state of their current site. Whatever the cause, they’ve realized that they’ve…
When approached by small businesses, one of the most common questions we receive is, ‘What is digital marketing?’ And, while most business owners have some level of familiarity with the Internet, they aren’t always acquainted with the intimate details. It probably won’t surprise you to hear that, well, the Internet is complicated. You see, online…
Before starting a Kalamazoo website design, you’ll need to hire a team. And, with so many agencies in the area, you’ll want to do some homework. A little bit of research now can save you a ton of heartache – and money – in the future. You see, your website design is the most important…
If you’re a growing business, you’ve probably considered creating an in-depth Internet marketing strategy. By now, you’ve likely worked to build a memorable website your customers love. There’s a good chance you’re running pay-per-click ads, promoting yourself on social media, and driving traffic to your website in your company’s newsletters. Heck, you might even have…
In initial meetings, our team usually asks clients where they’ve drawn their web design inspiration. What have they seen that they like? What colors, shapes, and design choices work for them? Occasionally, clients arrive with binders, flash drives, and photo albums full of ideas. But, usually, we get blank stares. They’re just not sure where…
Any company wondering how to get found online has probably done their research. But, with so many guides and how-to manuals floating around the Internet, how are they to know if the advice they’ve received is any good? Well, the best way to be certain is to seek out a reputable source. With a team…
As a general rule, web design cost is determined by several factors. The final price can be influenced by the number of pages wanted, whether or not content is provided, what features are included, and more. And, just like other major business expenses, companies are often looking for advice on how to keep costs down.…
When we talk with our clients about the age of their sites, a lot of them ask us how often they should consider a website redesign. And, while the answer can vary slightly, a fairly established rule of thumb states that a site should be rebuilt every two to three years. Unfortunately, there are a…
If you want your website to be found, search engine marketing is essential. A functional website – one that’s designed to rank on Google – structures its content in the most efficient, most practical way possible. But, a lot of this content is buried in your website’s backend. When launching a new site, you’ll need…
Before you sell anything online, it’s crucial that you fully understand the current best practices in ecommerce web design. With billions of purchases occurring on the Internet every year, competition for online customers is fierce. Top-selling retailers are always searching for new ways to eke out an advantage. They are relentless. And, because there are…
When developing a new website, we’re often asked a recurring question: are similar keywords the same? For example, are ‘pastries in Kalamazoo,’ ‘Kalamazoo pastries,’ and ‘pastries Kalamazoo’ all considered the same phrase by Google? Well, as with all things related to search engine marketing, the answer isn’t perfectly clear. In recent years, it’s been stated…
As the Internet grows, it becomes increasingly important for companies to design accessible websites. An accessible site is one that is easy to read, browse, and understand by everyone, regardless of their abilities. Whether they’re colorblind, hearing impaired, or unable to use a mouse, individuals with disabilities can struggle to take advantage of all that…
As a way to drive traffic to your website and generate new leads, pay-per-click ads are a proven method. By allowing you to target individual keywords, these ads direct pre-qualified visitors to your site’s most relevant pages. From there, they can be converted into sales with well-written copy, well-designed imagery, and well-placed action items. Since…
Whether you’re a fledgling company or an established brand, you need to create a website that keeps your customers coming back. With hungry competitors looking to poach your site’s visitors, it’s essential that your website position your company as the go-to source for products, services, and information related to your market. A good website design…
As a leading provider of web design in Kalamazoo, potential clients come to us with a lot of questions. Do you build ecommerce sites? Can you integrate with my point-of-sale system? What content management system do you use? And, of course, the most common: how much does it cost to build a website? While there’s…
If you’ve spent any amount of time managing your company’s presence online, you’re familiar with local business listings. Even if the only one you’ve used is Google Business, that’s enough to give you a basic understanding of how these Internet directories work. Collecting all of your company’s information in one spot, directories help customers quickly…
As a local business in need of a new website, you likely have a lot of questions about Kalamazoo web design. Working with a team in Kalamazoo means that you have a reliable point of contact, someone you can go to when you need updates, changes, and additions to your site. Additionally, a local agency…
In many ways, software defines your company based on what it does. Whether you’re using a custom CRM, an off-the-shelf MIS, a modified ERP, or any of thousands of other software solutions, these technologies allow your company to operate more efficiently. Helping to move customers along your sales pipeline, software empowers your sales team. It…
At Creative Marketing Group, one of the most common questions that business owners ask us is how to generate more leads. As a digital marketing agency, our answer is almost always the same: utilize your website to its fullest potential. When it comes down to it, most websites simply aren’t operating at peak efficiency. Whether…
No digital marketing strategy is complete without a comprehensive SEO marketing plan. In many ways, your website’s performance on Google is determined before its developers write a single line of code. Because, just like building a functional house, building a high-performing website requires careful planning, clear blueprints, and an experienced team. If you’re here for…
With so many technological variables in play, website design for small businesses can be daunting. As the Internet evolves to incorporate new technologies, best practices change and newer, more optimized strategies emerge. To get the most out of their websites, business owners need to understand the nuances of search engine optimization, mobile-friendly design, ADA compliance, web…
Small businesses – and new businesses, especially – can often struggle with securing a foothold in the local market. If you’re just opening your doors, you know how challenging it can be to juggle your marketing efforts. You know that new efforts are always a gamble. But, when it comes to local recognition, especially in…
If you’ve been considering web design in Kalamazoo, there’s no better time to start than, well, right now. With companies scrambling to position themselves ahead of their competition, the demand for engaging, high-quality websites has never been higher. And we’re here to tell you: there’s a lot of competition out there! From restaurants looking to…
When it comes to good web design, there can be a lot of steps and variables. You’ve got to gather images, decide on a sitemap, choose an overall aesthetic, look at proofs, settle on functionality, test and debug, and so much more. During the process, it can be very easy to succumb to decision fatigue.…
A large part of the branding process is deciding on a message and staying consistent with that message. A message includes not only the actual verbiage you use to describe your company and your products/services, but the tone and style of that message. Is your company conservative and traditional? Stay away from slang. Is your company young and cutting edge? Make…
Traditional and digital marketing are not mutually exclusive. Smart marketers know that you need both to reach potential customers. The trick lies in finding the proper mix. Is this a short push to raise awareness of a new product, or are you in for the long-haul of brand building? Many companies that relied on only…
The folks at Google have made it known that the search engine personalization is going to show up less in the future. Geographical location still plays a big role, and so does your last search query or two, but aside from that there isn’t much more going on. Search engine personalization was a big focus…
Your corporate brand begins with your logo. A strong logo design is the foundation for all of your marketing efforts. An effective logo incorporates these 5 elements of good design: 1. Simple Consumers should be able to glance at your logo and easily describe it. Too much detail will complicate your logo and make it difficult…
A quick Google search for Kalamazoo web developer yields dozens of results. So, how do you begin the process of choosing the right one for your project? Here are 7 step to take before hiring a web design company. Look at their web site. Is it professional? Does it load quickly? Is the message well…
Website page speed is important. People won’t wait very long for a web page to load before they wander off in search of a faster fix. Research shows that nearly half of internet users expect a website to load in 2 seconds or less. It also shows that users tend to abandon a site that…
Diversifying your internet traffic sources is a key component to improving your online presence. A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on just Search Engine Optimization. Rather than only use SEO for your website traffic, it’s worth looking into how you can diverse you…
Let’s face it. Websites don’t last forever. They get old and become dated. Design trends change and technology moves ever onward (sometimes at amazing speeds). It might just be time for a website redesign. Websites don’t last forever Don’t let an old website give the wrong impression of your business. If it has been over…
The go-live date has come and gone and you are the proud owner of a shiny new website. So what’s next? Sit back and wait for thousands of new prospective clients to start filling up your inbox? If only it was that easy. You need lead generation and conversions. You have the tool, now it’s…
Content marketing can get very involved and take up a lot of time, but if you pursue it correctly the benefits can be large. Here’s an article from the Moz Blog that outlines an advanced approach to content marketing. Some great tools that you can use to track your progress are also introduced. Check it…
Content is truly king, and great way to get more attention paid your website is to incorporate blogging. But just making posts won’t be enough, you need to put up quality content. The article below is for those who are putting together a content plan, but it can also help you focus in further on…
This study has some great insight into passwords. Find out how to create a password that can’t be hacked. A lot is known about passwords. Most are short, simple, and pretty easy to crack. But much less is known about the psychological reasons a person chooses a specific password. We’ve analyzed the password choices of…
All homeowners know that if you don’t spend time keeping up with your home repairs and maintenance, things will start to fall apart. The same thing is true for your website. t’s really a function of the Second Law of Thermodynamics. All things change with time and just wear out. Dust collects. And while you might…
