If you’re a growing business, you’ve probably considered creating an in-depth Internet marketing strategy. By now, you’ve likely worked to build a memorable website your customers love. There’s a good chance you’re running pay-per-click ads, promoting yourself on social media, and driving traffic to your website in your company’s newsletters. Heck, you might even have…
In initial meetings, our team usually asks clients where they’ve drawn their web design inspiration. What have they seen that they like? What colors, shapes, and design choices work for them? Occasionally, clients arrive with binders, flash drives, and photo albums full of ideas. But, usually, we get blank stares. They’re just not sure where…
Any company wondering how to get found online has probably done their research. But, with so many guides and how-to manuals floating around the Internet, how are they to know if the advice they’ve received is any good? Well, the best way to be certain is to seek out a reputable source. With a team…
As a general rule, web design cost is determined by several factors. The final price can be influenced by the number of pages wanted, whether or not content is provided, what features are included, and more. And, just like other major business expenses, companies are often looking for advice on how to keep costs down.…
When we talk with our clients about the age of their sites, a lot of them ask us how often they should consider a website redesign. And, while the answer can vary slightly, a fairly established rule of thumb states that a site should be rebuilt every two to three years. Unfortunately, there are a…
If you want your website to be found, search engine marketing is essential. A functional website – one that’s designed to rank on Google – structures its content in the most efficient, most practical way possible. But, a lot of this content is buried in your website’s backend. When launching a new site, you’ll need…
Before you sell anything online, it’s crucial that you fully understand the current best practices in ecommerce web design. With billions of purchases occurring on the Internet every year, competition for online customers is fierce. Top-selling retailers are always searching for new ways to eke out an advantage. They are relentless. And, because there are…
When developing a new website, we’re often asked a recurring question: are similar keywords the same? For example, are ‘pastries in Kalamazoo,’ ‘Kalamazoo pastries,’ and ‘pastries Kalamazoo’ all considered the same phrase by Google? Well, as with all things related to search engine marketing, the answer isn’t perfectly clear. In recent years, it’s been stated…
As the Internet grows, it becomes increasingly important for companies to design accessible websites. An accessible site is one that is easy to read, browse, and understand by everyone, regardless of their abilities. Whether they’re colorblind, hearing impaired, or unable to use a mouse, individuals with disabilities can struggle to take advantage of all that…
As a way to drive traffic to your website and generate new leads, pay-per-click ads are a proven method. By allowing you to target individual keywords, these ads direct pre-qualified visitors to your site’s most relevant pages. From there, they can be converted into sales with well-written copy, well-designed imagery, and well-placed action items. Since…