Category Archives: Digital Marketing

What is Digital Marketing and How Does It Work?

When approached by small businesses, one of the most common questions we receive is, ‘What is digital marketing?’ And, while most business owners have some level of familiarity with the Internet, they aren’t always acquainted with the intimate details. It probably won’t surprise you to hear that, well, the Internet is complicated. You see, online…

5 Steps to Creating the Best Internet Marketing Strategy

If you’re a growing business, you’ve probably considered creating an in-depth Internet marketing strategy. By now, you’ve likely worked to build a memorable website your customers love. There’s a good chance you’re running pay-per-click ads, promoting yourself on social media, and driving traffic to your website in your company’s newsletters. Heck, you might even have…