In our digital age, everyone with a site should look to improve website conversions. Having a website only puts you at the starting line of expanding your business online. To find success online, your site needs to convert visitors into customers. Improving website conversions maximizes your return on investment and aids in achieving your business…
You may have heard about ADA compliance for web design. You may have even encountered it on a website. But, what you may not know is why it is so important. A study by SEMRUSH and BuiltWith identified 847 sites using accessibility remediation solutions and tracked their traffic before and after implementing these services. On…
When you need a new website, it’s important to consider your options. Has your current developer been keeping up with your site’s updates? Is your site getting the attention it deserves? How is content on your site getting regularly updated? These are just a few examples of the questions to ask before diving headfirst into…
Website design is a complicated concept. It can be as simple as text on a page, or as complex as autoplay videos, graphs, interactive components, and more. But, at the end of the day, user experience is what matters most. A good website needs to entice the user to navigate it and provide them with…
When deciding on web design, there are a variety of factors to consider. One of the most important is how it impacts your content marketing. Content marketing is key to promoting your brand and driving interest in products or services that you have. Web design is at its best when it allows your content marketing…
As a small business, free web design is a tempting offer. Always looking to save money, the promise of a free, high-quality website seems too good to be true. And, in many cases, the old adage is true: you get what you pay for. A website designed using a free platform like Wix simply can’t…
Starting a new web design can be scary. If your company is already keeping busy, adding the responsibility of a website redesign to your plate may not seem feasible. And, without a dedicated staff member to manage the project, you may struggle to provide your design team with the materials they need. And, while an…
When business owners say, ‘I need a new website,’ they’re often not sure where to start. In most cases, the realization is preceded by some inciting event. Perhaps a vendor couldn’t find their location online. Or maybe a customer commented on the sad state of their current site. Whatever the cause, they’ve realized that they’ve…
Before starting a Kalamazoo website design, you’ll need to hire a team. And, with so many agencies in the area, you’ll want to do some homework. A little bit of research now can save you a ton of heartache – and money – in the future. You see, your website design is the most important…
In initial meetings, our team usually asks clients where they’ve drawn their web design inspiration. What have they seen that they like? What colors, shapes, and design choices work for them? Occasionally, clients arrive with binders, flash drives, and photo albums full of ideas. But, usually, we get blank stares. They’re just not sure where…