Every business in Michigan relies on software, but not every business gets the most out of it. Off-the-shelf apps handle general tasks well enough, yet they often fall short when your operations, customers, or sales processes have needs that a one-size-fits-all platform was never designed to meet. That is where custom application development and API…
Rocky Mount Electric Motor Case Study Background Rocky Mount Electric Motor was founded in 1972 and operates in both Eastern North Carolina and Southeast Virginia. They perform services like electric motor repair, predictive maintenance and new electric motor installations, among many other things. Rocky Mount Electric Motor looked to improve…
In our digital age, everyone with a site should look to improve website conversions. Having a website only puts you at the starting line of expanding your business online. To find success online, your site needs to convert visitors into customers. Improving website conversions maximizes your return on investment and aids in achieving your business…
You may have heard about ADA compliance for web design. You may have even encountered it on a website. But, what you may not know is why it is so important. A study by SEMRUSH and BuiltWith identified 847 sites using accessibility remediation solutions and tracked their traffic before and after implementing these services. On…
When you need a new website, it’s important to consider your options. Has your current developer been keeping up with your site’s updates? Is your site getting the attention it deserves? How is content on your site getting regularly updated? These are just a few examples of the questions to ask before diving headfirst into…
Website design is a complicated concept. It can be as simple as text on a page, or as complex as autoplay videos, graphs, interactive components, and more. But, at the end of the day, user experience is what matters most. A good website needs to entice the user to navigate it and provide them with…
When deciding on web design, there are a variety of factors to consider. One of the most important is how it impacts your content marketing. Content marketing is key to promoting your brand and driving interest in products or services that you have. Web design is at its best when it allows your content marketing…
As a small business, free web design is a tempting offer. Always looking to save money, the promise of a free, high-quality website seems too good to be true. And, in many cases, the old adage is true: you get what you pay for. A website designed using a free platform like Wix simply can’t…
Starting a new web design can be scary. If your company is already keeping busy, adding the responsibility of a website redesign to your plate may not seem feasible. And, without a dedicated staff member to manage the project, you may struggle to provide your design team with the materials they need. And, while an…
When business owners say, ‘I need a new website,’ they’re often not sure where to start. In most cases, the realization is preceded by some inciting event. Perhaps a vendor couldn’t find their location online. Or maybe a customer commented on the sad state of their current site. Whatever the cause, they’ve realized that they’ve…