Website design is a complicated concept. It can be as simple as text on a page, or as complex as autoplay videos, graphs, interactive components, and more. But, at the end of the day, user experience is what matters most. A good website needs to entice the user to navigate it and provide them with…
Whether you’re a new business or haven’t done much in the world of digital marketing, you may wonder if it is right for you. There are a variety of reasons why it is important and how it can help a business thrive. Marketing strategies have existed since businesses have, and a digital age requires digital…
When deciding on web design, there are a variety of factors to consider. One of the most important is how it impacts your content marketing. Content marketing is key to promoting your brand and driving interest in products or services that you have. Web design is at its best when it allows your content marketing…
If you’ve ever had to leave a bad review, you know that a lot of business owners just don’t know how to respond to negative Google reviews. More and more, customers are relying on Google – as well as Yelp, Amazon, and Facebook – to tell them about past customer experiences. And, while they can…
As a small business, free web design is a tempting offer. Always looking to save money, the promise of a free, high-quality website seems too good to be true. And, in many cases, the old adage is true: you get what you pay for. A website designed using a free platform like Wix simply can’t…
Starting a new web design can be scary. If your company is already keeping busy, adding the responsibility of a website redesign to your plate may not seem feasible. And, without a dedicated staff member to manage the project, you may struggle to provide your design team with the materials they need. And, while an…
Let’s face it: blogging for SEO isn’t easy. Unfortunately, if you want to get found online for important keywords, it’s something you’ll have to do. You’ve got a great team. You’ve built a top-notch website. Maybe you’ve even created an ideal content strategy. You’re doing everything right. But, what if you’re just not adept at…
When business owners say, ‘I need a new website,’ they’re often not sure where to start. In most cases, the realization is preceded by some inciting event. Perhaps a vendor couldn’t find their location online. Or maybe a customer commented on the sad state of their current site. Whatever the cause, they’ve realized that they’ve…
When approached by small businesses, one of the most common questions we receive is, ‘What is digital marketing?’ And, while most business owners have some level of familiarity with the Internet, they aren’t always acquainted with the intimate details. It probably won’t surprise you to hear that, well, the Internet is complicated. You see, online…
Before starting a Kalamazoo website design, you’ll need to hire a team. And, with so many agencies in the area, you’ll want to do some homework. A little bit of research now can save you a ton of heartache – and money – in the future. You see, your website design is the most important…