Every business, big or small, should consider digital marketing in Kalamazoo if they want to grow. From simple brand awareness to fully automated marketing systems, there are a variety of options for digital marketing and how you target your audiences. Depending on your industry, one might even work better than another. To figure out these details, it is always best to work with a digital marketing agency who can guide you through.
Creative Marketing Group provides for any level of digital marketing campaign. Whether you simply need a new logo for your business or want an email marketing campaign complete with automation and touchpoints, we can make it. With an experienced, creative team, Creative Marketing Group works together with you to create campaigns that customers will respond to and increase your traffic.
What are your options?
When you make the leap into the world of digital marketing, you have many options at your disposal. Depending on what you need, one may better fit your business model than another. Some of the most effective options include:
1. SEO
One of the most effective long term plans for digital marketing, SEO or search engine optimization works to “optimize” web pages with rich content that focuses on specific keywords and phrases. These keywords and phrases then help websites get found for those search terms. As search engines crawl pages, they recognize the site in question as an authority on the subject, so they rank the site higher to try to help searchers find what they are looking for more quickly.
2. Email Marketing
Email marketing works through sending emails to leads and current customers. For leads, these emails function as brand awareness touchpoints, sales opportunities, and conversion tools. For current customers, emails offer opportunities for upselling, cross-selling, and subscription-style models. As Statista points out, with 350 billion emails being sent daily, it’s important to stand out.
The real digital marketing power of emails, though, comes with automation. Providing a hands-free, efficient way of marketing to customers, automated email campaigns do the work of taking customers through lead journeys or drip campaigns after initial setup.
3. Pay-Per-Click (PPC)
Because it typically involves paying a third party, pay-per-click advertising is often one of the fastest ways to improve your traffic and conversions. Using a network such as Google Ads provides a fast, easy way to reach new customers. Depending on your budget, your online advertising may aggressively market to your service areas to find your best leads. There are two primary channels with Google Ads that businesses use for this:
a. Search
If you have ever seen a “Sponsored” result when searching in Google, this is an Ad that has been displayed to you. Search ads are handled through a bidding system, where the cost of your ad is determined by the keywords being used in your campaign and the competition surrounding them.
More competitive businesses may see a very high cost-per-click, whereas long-tail keywords or less-popular keywords will see a much lower CPC. By working with a digital marketing agency like Creative Marketing Group, you get a team that does the market research for you, determines what your costs are for the search campaign, and works to improve your Ads and website to lower costs and increase conversions.
b. Display Network
The Google Display Network is a collection of over 200 million sites, apps, and videos that Google partners with to show advertisements. Photo and video ads that you create within these assets then show to customers. What they see is based on their search history and cookies.
A variety of image sizes work within the display network, so it’s important to fit as many as you can to maximize the locations in which your ads are displayed. Creative Marketing Group’s professional graphic designers can assist you in creating ads for these spaces for a great branded look.
4. Social Media Marketing
One of the more recent additions to the digital landscape is social media marketing. Digital marketing in Kalamazoo can work for you in a variety of ways, and that includes your social media presence and audience. Whether your business receives a lot of its leads from social media or you are looking for a way to increase your reach on social platforms, this type of marketing works quite well.
Whether you’re sharing video ads on TikTok, photos and information on Facebook, or putting assets on any other popular social media site, you’re providing another way for customers to discover and remember your business. Another great brand awareness tool, social media marketing helps you stay in front of potential customers where they often spend a lot of their free time.
What digital marketing in Kalamazoo works best?
Unfortunately for business owners, there isn’t a simple answer to this question. Digital marketing in Kalamazoo, like anywhere else you’re interested in advertising, is largely dependent on a variety of factors. However, that doesn’t mean overall efforts won’t have any effect. There may just be better opportunities for your business depending on a few. Although some of the above-mentioned options are simpler to set up than others, they all help when implemented correctly.
1. Learn your audience
Whether from market research or from keeping precise records, learning your audience is a great way to learn what digital marketing tools work best for business. Young or old, male or female, your audience provides valuable information on how to market future prospects. Depending on where your audience is located online or what they more often interact with, you can focus on those areas to improve conversion.
2. Collect data
Often, digital marketing requires keeping records and data of previous campaigns. Customer lists, previous sales trends, and more are all great to keep track of. By working with a digital marketing agency like Creative Marketing Group, this data is looked at for trends and used for future marketing efforts to ensure spend is always going to the right place at the right time.
3. Commit resources
Deciding to tackle digital marketing is something that takes a lot of effort. Rather than decide to do it and then let it sit idle for too long, you need to stay on top of marketing efforts.
Putting your business in front of customers is important. Brand recognition through retargeting is vital to success. As stated by 99firms.com, retargeting helps address the 98% of visitors who leave a website without making a purchase. It also increases your conversion rates by 150%. These numbers show the importance of utilizing marketing efforts rather than letting them sit idle. So, make sure to commit the resources to best take advantage of retargeting and your brand’s recognition efforts for the best return.
Whatever digital marketing in Kalamazoo your business wants to focus on, Creative Marketing Group is here to help. Whether you need our expertise to determine what will work best for your business or you simply want the support to launch a specific marketing campaign, we will handle the details. From a new website to professional graphic design, we make your business work better for you. Make marketing simpler by reaching out to our team today!
