Website page speed is important. People won’t wait very long for a web page to load before they wander off in search of a faster fix. Research shows that nearly half of internet users expect a website to load in 2 seconds or less. It also shows that users tend to abandon a site that isn’t loaded within 3 seconds.
So how fast is your site? Let’s find out. Click here and paste your site’s url into the test box: https://developers.google.com/speed/pagespeed/insights/
Okay, how did you do? Less than two seconds? More? Don’t worry if it is, there are ways to fix it.
We’ve none for a long time that Google will give a search engine ranking bonus to sites that load quickly, so page load speed is important to Search Engine Optimization.
Now Google’s new PageSpeed Insight tool is giving us a little more information on how site speed can be improved and it is also more accurately reporting what website users’ real-world experience is really like.
There are many step you can take to improve how fast your website loads. If you are on an older content management system it might be a good idea to update it or even start from scratch with a website redesign.
If you aren’t ready to redesign your site there are still ways to improve how fast your site loads, and we can help. Some fixes are easy, some take more effort, but we can find something that will fit in your budget. Talk to us today about how we can help.
To learn more about some of the specifics that go into improving your website’s download time click on the link below.