Traditional and digital marketing are not mutually exclusive. Smart marketers know that you need both to reach potential customers. The trick lies in finding the proper mix. Is this a short push to raise awareness of a new product, or are you in for the long-haul of brand building? Many companies that relied on only…
The folks at Google have let it be known that the search engine isn’t using much personalization in its search results any more. Geographical location still plays a big role, and so does your last search query or two, but aside from that there isn’t much more going on. Personalization in search results was a…
Website page speed is important. People won’t wait very long for a web page to load before they wander off in search of a faster fix. Research shows that nearly half of internet users expect a website to load in 2 seconds or less. It also shows that users tend to abandon a site that…
A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on Search Engine Optimization alone for your website traffic and why you need to diversify your online strategy. SEO is an investment that pays off, but you can’t rely on that alone for your business’ revenue. The…
Let’s face it. Websites don’t last forever. They get old and become dated. Design trends change and technology moves ever onward (sometimes at amazing speeds). It might just be time for a website redesign. Websites don’t last forever Don’t let an old website give the wrong impression of your business. If it has been over…
The go-live date has come and gone and you are the proud owner of a shiny new website. So what’s next? Sit back and wait for thousands of new prospective clients to start filling up your inbox? If only it was that easy. You need lead generation and conversions. You have the tool, now it’s…
Content marketing can get very involved and take up a lot of time, but if you pursue it correctly the benefits can be large. Here’s an article from the Moz Blog that outlines an advanced approach to content marketing. Some great tools that you can use to track your progress are also introduced. Check it…
Content is truly king. A great way to get more attention paid your website is to incorporate a blog. But just making posts won’t be enough, you need to put up quality content. The article below is for those who are putting together a content plan, but it can also help you focus in further…
This study has some great insight into passwords. Find out how to create a password that can’t be hacked. A lot is known about passwords. Most are short, simple, and pretty easy to crack. But much less is known about the psychological reasons a person chooses a specific password. We’ve analyzed the password choices of…
All homeowners know that if you don’t spend time keeping up with your home repairs and maintenance, things will start to fall apart. The same thing is true for your website. t’s really a function of the Second Law of Thermodynamics. All things change with time and just wear out. Dust collects. And while you might…