It’s always a good idea to follow best practices, right? A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard…
Maybe you should wait until lunch to read this, but I’m not going to tell you how to live your life. So, if you have some time on your hands and need a distraction, there are some great time-wasters provided by our friends at Google and collected by Search Engine Land. The folks at Google…
Traditional and digital marketing are not mutually exclusive. Smart marketers know that you need both to reach potential customers. The trick lies in finding the proper mix. Is this a short push to raise awareness of a new product, or are you in for the long-haul of brand building? Many companies that relied on only…
The folks at Google have let it be known that the search engine isn’t using much personalization in its search results any more. Geographical location still plays a big role, and so does your last search query or two, but aside from that there isn’t much more going on. Personalization in search results was a…
Website page speed is important. People won’t wait very long for a web page to load before they wander off in search of a faster fix. Research shows that nearly half of internet users expect a website to load in 2 seconds or less. It also shows that users tend to abandon a site that…
A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on Search Engine Optimization alone for your website traffic and why you need to diversify your online strategy. SEO is an investment that pays off, but you can’t rely on that alone for your business’ revenue. The…
Let’s face it. Websites don’t last forever. They get old and become dated. Design trends change and technology moves ever onward (sometimes at amazing speeds). It might just be time for a website redesign. Websites don’t last forever Don’t let an old website give the wrong impression of your business. If it has been over…
Friends and family first, business, not so much (unless you pay). That’s the message from Mr. Zuckerberg. Facebook will be making some big changes soon in regard to what it is showing you in your news feed, and you are going to be seeing a lot more photos of your friends’ babies. The big social media…
Everyone knows about .com, .net and .org domains. But did you know there are newer top level domains out there now? .solutions .studio .team .work Those are all available, and many more. Since all of the four character domain names have been taken for the existing top level domains and most of the five letter…
The go-live date has come and gone and you are the proud owner of a shiny new website. So what’s next? Sit back and wait for thousands of new prospective clients to start filling up your inbox? If only it was that easy. You need lead generation and conversions. You have the tool, now it’s…
