A large part of the branding process is deciding on a message and staying consistent with that message. A message includes not only the actual verbiage you use to describe your company and your products/services, but the tone and style of that message. Is your company conservative and traditional? Stay away from slang. Is your company young and cutting edge? Make…
Traditional and digital marketing are not mutually exclusive. Smart marketers know that you need both to reach potential customers. The trick lies in finding the proper mix. Is this a short push to raise awareness of a new product, or are you in for the long-haul of brand building? Many companies that relied on only…
The folks at Google have let it be known that the search engine isn’t using much personalization in its search results any more. Geographical location still plays a big role, and so does your last search query or two, but aside from that there isn’t much more going on. Personalization in search results was a…
Your corporate brand begins with your logo. A strong logo design is the foundation for all of your marketing efforts. An effective logo incorporates these 5 elements of good design: 1. Simple Consumers should be able to glance at your logo and easily describe it. Too much detail will complicate your logo and make it difficult…
A quick Google search for Kalamazoo web designer yields dozens of results. So, how do you begin the process of choosing the right one for your project? Here are 7 step to take before hiring a web design company. Look at their web site. Is it professional? Does it load quickly? Is the message well thought…
Website page speed is important. People won’t wait very long for a web page to load before they wander off in search of a faster fix. Research shows that nearly half of internet users expect a website to load in 2 seconds or less. It also shows that users tend to abandon a site that…
A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on Search Engine Optimization alone for your website traffic and why you need to diversify your online strategy. SEO is an investment that pays off, but you can’t rely on that alone for your business’ revenue. The…
Let’s face it. Websites don’t last forever. They get old and become dated. Design trends change and technology moves ever onward (sometimes at amazing speeds). It might just be time for a website redesign. Websites don’t last forever Don’t let an old website give the wrong impression of your business. If it has been over…
The go-live date has come and gone and you are the proud owner of a shiny new website. So what’s next? Sit back and wait for thousands of new prospective clients to start filling up your inbox? If only it was that easy. You need lead generation and conversions. You have the tool, now it’s…
Content marketing can get very involved and take up a lot of time, but if you pursue it correctly the benefits can be large. Here’s an article from the Moz Blog that outlines an advanced approach to content marketing. Some great tools that you can use to track your progress are also introduced. Check it…