For local businesses, ways to increase local web traffic are essential for steady financial and community growth. One of the most effective ways to reach your local customers is by using Google Ads. Google Ads offers a powerful platform to target users based on their location, interests, and search behaviors. This allows your business to…
In our digital age, everyone with a site should look to improve website conversions. Having a website only puts you at the starting line of expanding your business online. To find success online, your site needs to convert visitors into customers. Improving website conversions maximizes your return on investment and aids in achieving your business…
In February of 2024, multiple large tech companies added new regulations and rules for emailing for bulk sending. So, what does this mean for you? No matter who you are, it is safe to say that this is good news. If you are just sending and receiving personal emails, this means less spam and fraud…
Every business, big or small, should consider digital marketing in Kalamazoo if they want to grow. From simple brand awareness to fully automated marketing systems, there are a variety of options for digital marketing and how you target your audiences. Depending on your industry, one might even work better than another. To figure out these…
Whether you’re a new business or haven’t done much in the world of digital marketing, you may wonder if it is right for you. There are a variety of reasons why it is important and how it can help a business thrive. Marketing strategies have existed since businesses have, and a digital age requires digital…
When approached by small businesses, one of the most common questions we receive is, ‘What is digital marketing?’ And, while most business owners have some level of familiarity with the Internet, they aren’t always acquainted with the intimate details. It probably won’t surprise you to hear that, well, the Internet is complicated. You see, online…
If you’re a growing business, you’ve probably considered creating an in-depth Internet marketing strategy. By now, you’ve likely worked to build a memorable website your customers love. There’s a good chance you’re running pay-per-click ads, promoting yourself on social media, and driving traffic to your website in your company’s newsletters. Heck, you might even have…