Our PPC experts can generate immediate leads by writing compelling, actionable ad copy based on in-depth keyword research.

If you want to increase your online visibility, pay-per-click advertising is a great way to attract qualified leads. And, since it’s extremely measurable, you’re able to see exactly what you’re getting for your marketing dollars. Even better, you can maximize your ROI by fine tuning your campaign’s bids, keywords, ad copy, and demographics. But, if you’re spending money on leads, you want to make sure that money is well spent. At Creative Marketing Group, we develop PPC strategies that put you at the top of Google for proven, profitable keywords.

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Instantly claim Google’s top spot.

Your website’s success is largely determined by its search engine rankings. Because of this, capturing the top spot for your company’s high-value keywords is a priority. Since Google represents the lion’s share of online search traffic, its Ads platform is the ideal way to outshine your competitors and position yourself aggressively in search results.

  • Pre-qualify your website’s visitors with targeted ads.
  • Improve sales by driving PPC traffic to custom landing pages.
  • Supplement your organic SEO by increasing brand awareness.

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Top-tier PPC management for any budget.

No matter your size, Creative Marketing Group can craft a persuasive pay-per-click advertising campaign that aligns with your company’s goals. From a budgeting standpoint, Google Ads are an extremely economical marketing solution, as you only pay for results. We can help you target high-volume, money-making keywords that produce a measurable ROI.

  • Custom-built campaigns to suit your company’s needs and budget.
  • Consistently boost traffic to your key products, pages, and posts.
  • Focus on local search traffic with geography-based campaigns.

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Measurable results and clear reporting.

An online advertising campaign is only as good as its reporting. Comprehensive reporting allows you to abandon losing strategies and, more importantly, it helps you refine working strategies into winning strategies. With paid search marketing, you have access to an incredibly powerful suite of tools that produce clear, concise, and actionable reports.

  • Click and traffic reports to gauge the profitability of your ads.
  • Details on your site’s top performing keywords and keyphrases.
  • Regular meetings to discuss campaign strategy adjustments.

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Frequently Asked Questions

What is pay-per-click advertising?

Pay-per-click advertising, often abbreviated as PPC, is a marketing model where companies pay to position themselves at the top of search results. In PPC advertising, you create ads – text or images – to showcase your company’s offerings. Then, you bid on keywords that you want those ads to target. When someone searches for those keywords, your ads – which link directly to your website – appear at the top of the page. As you’re only charged when someone clicks on your ad, a properly optimized pay-per-click campaign is an extremely cost-effective marketing option.

What are the benefits of paid search marketing?

Pay-per-click ads offer a range of benefits. Above all else, though, they drive qualified leads to your website. By allowing you to target specific keywords, behaviors, and demographics, they are the fastest way to reach an audience of pre-qualified customers. Beyond this, PPC can improve your brand recognition, help you fine tune your website, and give you more control over your marketing costs. If you’d like to learn more about the benefits of Google ads, you may be interested in our post describing how you can make money with pay-per-click ads.

What are the benefits of PPC management?

Your paid search ads are an ongoing responsibility. And, if you’re already struggling to find enough hours in the day, pay-per-click management can be a lifesaver. A PPC agency can shoulder the burden of monitoring your campaign, adjusting your ads, researching new keywords, and targeting lucrative demographics. In the end, this saves you time and money, as your ads are efficiently handled by a team of capable professionals with years of experience.

Does my company need pay-per-click ads?

Almost all businesses stand to benefit from running pay-per-click ads. As the Internet grows, competition over the limited space available in search rankings becomes increasingly intense. If you aren’t seeing your company on the first page of Google, pay-per-click may be the best solution. In many cases, short-term PPC campaigns can be run to supplement long-term SEO strategies, which ensures that your site always has a place at the top of the search results.

What kind of budget does pay-per-click require?

One of the biggest advantages of PPC campaigns is their budgetary flexibility. Allowing you precise control over your marketing spend, you can budget for a campaign that makes sense for your company. From a few hundred to many thousands of dollars, our pay-per-click campaigns are tailored to your needs and the demands of your industry. And, best of all, since you only pay when searchers click on your ads, you know exactly what you’re getting.

How long does it take to see results?

While you’ll see increased leads as soon as your PPC ads go live, they will require regular adjustments based on their performance. Taking into account your keywords, ad copy, extensions, audience, and bids, our team will refine your campaigns to improve results. Typically, after three months your campaigns will be operating at maximum efficiency, as they’ve gathered enough data to ensure an optimal configuration.

What is the difference between PPC and SEO?

If you want your website at the top of Google’s search results immediately, pay-per-click advertising is the only option. Search engine optimization (SEO) is a long-term process that involves monitoring your website, making backend modifications, and adding fresh content. While it can take up to six months, SEO is essential to a holistic online marketing strategy. In this way, both SEO and PPC contribute equally to the success of your website. Search engine optimization works to earn favorable organic positions over time. PPC, on the other hand, delivers the fast, responsive rankings you need to stay competitive in the short term.