"Creative Marketing Group has delivered measurable and sustainable results for our business."
Multifaceted Marketing Plan
CTS Telecom in Galesburg, Michigan approached Creative Marketing Group for some help with a multi-channel marketing push.
The main goals of the plan were to increase exposure of CTS to prospective clients, update their online presence and target specific zones near the company's coverage areas for expansion.
A targeted social media campaign brought in an increased number of leads over the timespan of the push.
Tuning: After three weeks the performance of each sub-campaign was evaluated and adjusted to maximize results while reducing costs.
We identified a list of potential leads based upon geography and executed a mailing campaign to put CTS's collateral in the hands of company decision makers.
A series of mailing pieces were created that catered to the target audience.
Several issues with the old CTS website were identified and addressed during the site redesign. A new lead capturing tool was developed that reduced the number of duplicate calls for services that weren't available in several areas.
Creative Marketing Group created a number of sell sheets for the sales representatives at CTS.