Social Media Outreach Plans
Social media isn’t just about family photos, daily updates and memes (though we do love a good meme). It is a strong player when it comes to promoting your business and marketing your services/products. A social media plan is essentially crucial to any marketing efforts, no matter the business. It's important to identify the social media channels applicable to your efforts. Whether it's building more of a follower base, driving traffic to your website, creating brand awareness and just connecting with current and prospective clients. Primary focus of social media efforts tends to lie with Facebook; however it's imperative to not overlook Twitter, Instagram, SnapChat (in some situations), LinkedIn and any burgeoning platforms that arrive on the scene.
Some of the challenges of social media is the constantly fluctuating landscape. Staying ahead of trends, content changes and algorithm adjustments are what can make or break social media campaigns and initiatives. Different channels require different looks, varying imagery and even consistent filter usage. Content you would post on Facebook could be very different from your Instagram feed and understanding the nuances is what can lead to optimal success in your efforts.
Our staff understand social media and know how to track engagement and ROI on efforts applied to these channels and mediums. We can craft a three month, six month or 12 month plan for you. This would include suggested copy, example photography, proper analysis and the ability to shift gears when an effort isn't performing as expected. We will consult with you on a long term plan, as well a keep you updated when things change, new channels come on the scene and other ones change their scope. Our staff studies social media on a regular basis, studies white papers and engagement research as a part of our daily routine.
In addition to your every day content (not literally, you don’t always want to post daily!) we can create an ad campaign for your social media channels as well. Sometimes targeting, calls to action and text limitations can create a confusing scope when deciding to use social media as a paid ad platform. We’ll help you decide what you’re short and long term goals with it as well as what you hope to gain from each ad. Additionally, we collaborate on your website to ensure the user path is ideal from ad to website to lead or phone call. We understand how people use these mediums and we’ll optimize to the full extent for your business. See how we can help your social media efforts today!