Whether starting from scratch or modifying an existing site; our expertise gives you the experience you’re looking for.
We spend time understanding your brand, your look, your ideas and what your end goal is. We understand your needs aren’t the same as the next person’s and know how to improve or design your site accordingly.
Your website can be built for customer engagement, customer retention, product highlights, portfolios, sales leads, promotion and so much more. Creative Marketing Group gets it.
Learn more: Website Design/Redesign
So you have your website, marketing pieces and a plan. But, you want to figure out how to communicate with your customers and/or clients. We know how to refine the right tone for your demographic, create appealing imagery and design and optimize your calls to action.
Whether you send once a week or once a month, we can create an appealing design rich with the right content for your audience. Additionally, we can help you analyze and monitor your open rates, unsubscribe percentages and click throughs in order to continue improving engagement.
Learn more: Email Newsletter Design
UX and UI are often misunderstood as being the same as web design. But we know they mean so much more. UX (or User Experience design) is about the experience of your user. A rich interaction that is meaningful and relevant to site users. A UX design done right takes into consideration the start to finish process of telling a story to your user while including them in it. If your website is a book, your UX is the plot and it should be created with the idea that your users are characters in the story. Combining usability, psychology, programming, interaction and overall intention is key to quality UX and we know how to help your write your story.
UI (or User Interface) however is the touch and feel of your site for your user. Using our book analogy, think of UI as your book cover, chapter indicators and even the typeface used. It is a combination of content, design and cause and effect of user interaction. Is your content engaging and laid out in a readable manner? Are your buttons easy to find, navigation logical to user flow and menus laid out for ease of use? What happens when your users click those buttons, select navigation options, follow menu paths or type in your forms are all factors of UI when done right.
Quite simply put, UI is about making your site easy to use, aims to increase session time and lessen bounce rates that can sometimes occur out of frustration about poor design.
Learn more: UX/UI Design
A content management system helps to maintain creation and modification of digital content.
In most cases it supports multiple users, with the necessary permissions you request to foster a collaborative, but controlled environment.
We build our sites in easy to manage content systems that give you the freedom to make changes your site, add images and blogs and so much more. Not only that, but we teach you how to maintain it while still being here for support and additional training at all times!
Learn more: Content Management Systems
Search Engine Optimization is integral to your site being found and keeping your traffic numbers optimal and increasing. It’s also constantly changing and evolving. Here at CMG, we keep up with those changes and we help to prepare you for what that means for your site.
Our expertise focuses on key words to get you found, optimizing your content to appeal to all search engines, as well as preventing your site from getting penalized for not following parameters and requirements.
Additionally, our SEO services include local search optimization in order for your business to be found by users in your area. An often overlooked step; we prioritize this in the understanding that being found locally is just as important as your site being found in general. The more prominent your placement, the more business you will see.
Learn more: SEO (Search Engine Optimization)
More than just web design. Web development is the entire process from discovery of needs to maintenance of the site. It refers to researching, building, programming, database management and more.
Web development is the process that goes into web design and requires a knowledgeable developer who sees the big picture. Our approach to web development involves interaction with you to learn your needs, program accordingly and support you after.
Our web developers are collaborative, knowledgeable and friendly to work with. Not to mention responsive. We never talk down to you about technical specifications; we prefer to help educate you and answer all of your questions.
Learn more: Web Development
eCommerce is Electronic Commerce and most of us know commerce is the sale of goods. Allowing purchases online and the sale of goods and services, transmitting funds and/or data has allowed many companies expanded capabilities as well as expanded coverage for increase in sales.
eCommerce isn’t just about selling tangible goods, it can be used to sell services, subscriptions, knowledge databases and white papers among many other uses. We offer the capabilities to build an eCommerce site for your business and we know what goes into checking everything off the list for a successful site.
We can integrate shipping methods, work with existing POS systems or help you find the ideal payment processing software and implementation to make sales easy. The key factor is that through all of this, we prioritize security. When exchanging data, user information and payment methods, keeping it secure is what keeps your reputation from being affected. Security is always a primary focus when we’re overseeing an eCommerce site, letting you breathe easy.
Learn more: eCommerce Website Design
A marketing plan is a comprehensive document or blueprint that outlines business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. The key elements of a marketing plan are all topics we know well and can incorporate for you. This includes: market research, identifying your target market, competitive analysis, strategy, metrics and the big one – BUDGET. We work to understand your budget first and foremost before we head down the path of creating a plan for you. Our intention is not to oversell you, but to get you the best bang for your buck. Depending on your business needs, the plan we craft for you could include both print and digital initiatives, all of which we handle implementing for you and guiding you through the process. Learn more: Business Marketing Plans
Social media isn’t just about family photos, daily updates and memes (though we do love a good meme). Social Media has become a strong player when it comes to promoting your business and marketing your services/products.
A social media plan is essentially crucial to any marketing efforts, no matter the business. It’s important to identify the social media channels applicable to your efforts. Whether it’s building more of a follower base, driving traffic to your website, creating brand awareness or just connecting with current and prospective clients or all of the above.
Primary focus of social media efforts tends to lie with Facebook; however it’s imperative to not overlook Twitter, Instagram, SnapChat (in some situations), LinkedIn and any burgeoning platforms that arrive on the scene.Our staff understand social media and know how to track engagement and ROI on efforts applied to these channels and mediums.
Learn more: Social Media Campaign Development
Video is becoming such an important part of interacting that even social media channels have modified their algorithm to “reward” video with more prominent placement.
Video also engages your viewer/reader at an interactive level that helps them see and feel your brand. Photographs can fill in the pieces, but video will tell you the whole story.
We understand the importance of video, and high quality video at that. Our resources allow us to consult on videography, write video scripts, create drone footage for that top of the line aerial imagery and also incorporate your video into emails and your website. We know what tells the right story and we can handle that for you with ease.
Learn more: Drone Video/Videography
Words are an art. Conveying your message properly in email, site content, social posts, letters, blogs and so much more can be tricky and daunting.
Luckily our staff has word artists who can craft any type of copy you need, whether technical and straightforward or quippy and fun.
We research your existing or intended demographic and create written pieces that speak exactly the way you’d like them to.
Learn more: Copy-writing
Press releases require correct formatting, the right amount of detail and a specifically formulaic structure.
When the intention is to get the right exposure, the correct message and concise understanding by all readers, it’s important to have the right expertise handling those projects.
Our knowledgeable staff has the right background and understanding to help you plan, write and distribute press releases and follow through to ensure you get the right exposure and visibility. Whether we simply help you plan them, train your staff in the right skills or handle all press release projects for you; we make it easy for you.
Learn more: Press release creation
Web content creation is a key piece to UI, UX, web development and content creation.
What’s a site without words! Web content has to be written for the purpose of SEO, ease of reading and the ability to tell your story quickly and richly. Since we know websites like the back of our hand, we know the right content you need.
We utilize keywords without compromising the message and we listen to what you want to say. Our ability to adjust tone, compose eloquent statements and craft professional, understandable content is how we make your content perfect. We can write all of your content on an ongoing basis, we can consult with you to train you and your staff to draft the right wording or we can give you a foundation to start from and let you run free with words!
Learn more: Web Content Production
Every brand has an anchor. The piece that says what your brand is and what it stands for.
Logos are what stay with your customers at the end of the day. You either grab them or lose them with your visual identity. A logo should speak volumes, but exist quietly. This is how we treat our branding and logo identities for our clients. We understand color theory, font usage, where and when logos will be used (including factoring in smaller placements like embroidery or promotional items such as pens with small spaces.)
We want your logos to proclaim your place in your industry and be memorable and unique. Our staff will work with you to understand your voice and what you want to project and use in all future collateral. We’re consultative in our approach and we present you with a professional, eye-catching representative of who you are.
Learn more: Logo Design