Cohesive Branding Part 2: Crafting a Consistent Message

A large part of the branding process is deciding on a message and staying consistent with that message. A message includes not only the actual verbiage you use to describe your company and your products/services, but the tone and style of that message. Is your company conservative and traditional? Stay away from slang. Is your company young and cutting edge? …

Balancing Traditional and Digital Marketing Efforts

Traditional and Digital Marketing

Traditional and digital marketing are not mutually exclusive. Smart marketers know that you need both to reach potential customers. The trick lies in finding the proper mix. Is this a short push to raise awareness of a new product, or are you in for the long-haul of brand building? Many companies that relied on only traditional advertising methods (TV, radio, …

Diversifying your internet traffic sources

A recent article posted by the American Marketing Association points out some great reasons why you shouldn’t rely on Search Engine Optimization alone for your website traffic and why you need to diversify your online strategy. SEO is an investment that pays off, but you can’t rely on that alone for your business’ revenue. The real estate on the Search …

Big changes coming to Facebook news feeds

Friends and family first, business, not so much (unless you pay). That’s the message from Mr.¬†Zuckerberg. Facebook will be making some big changes soon in regard to what it is showing you in your news feed, and you are going to be seeing a lot more photos of your friends’ babies. The big social media companies took a lot of …

Lead Generation: Tips and tricks to conversions

The go-live date has come and gone and you are the proud owner of a shiny new website. So what’s next? Sit back and wait for thousands of new prospective clients to start filling up your inbox? If only it was that easy. You need lead generation and conversions. You have the tool, now it’s time to use it! There …

An advanced look into content marketing

Content Marketing

Content marketing can get very involved and take up a lot of time, but if you pursue it correctly the benefits can be large. Here’s an article from the Moz Blog that outlines an advanced approach to content marketing. Some great tools that you can use to track your progress are also introduced. Check it out here: The chances that …

How blogging about your industry can get your website the attention it deserves

Content is truly king. A great way to get more attention paid your website is to incorporate a blog. But just making posts won’t be enough, you need to put up quality content. The article below is for those who are putting together a content plan, but it can also help you focus in further on the one you are …